Flats at the Village 2018—2019
The Flats at the Village is a residential community currently being built in the Punta Cana Village. The Flats aims to distinguish itself for its sustainability efforts combined with an innovative and community driven architectural design. The building was based off of a series of cubes that are placed either on top of or next to each other; a concept that was later also used for the graphics and layouts of the brand materials.
For designing the brand I was tasked with finding a visual language that could represent the essence of the Flats; eclectic, sustainable, elegant and innovative. The images of Puntacana were carefully shot and chosen to primarily highlight The Flats' concept of integrating the outside environment with the interior of the lofts.